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Setting Up Ticket Pricing

Learn how to create ticket tiers, set prices, and manage your event revenue.

Beet makes it easy to monetize your events with flexible ticket pricing options. Whether you're hosting free or paid events, we have tools to help you succeed.

Free Events

For community events, meetups, or promotional gatherings where you don't charge admission.

Benefits of Free Tickets:

  • Lower barrier to entry
  • Higher registration rates
  • Build your community
  • Generate leads and awareness

You can still collect valuable information through custom registration questions even for free events.

Charge for admission to generate revenue from your events.

Setting Your Price

Consider these factors when pricing your tickets:

  • Event Value: What attendees will gain from participating
  • Comparable Events: Research similar events in your space
  • Costs: Venue, speakers, catering, and platform fees
  • Target Audience: What your audience can afford
  • Early Bird Pricing: Incentivize early registration

Multiple Ticket Tiers

Create different ticket types to maximize revenue and accommodate different attendees.

Common Ticket Tiers:

General Admission

  • Standard access to all event features
  • Base price point
  • Most attendees choose this option

Early Bird

  • Discounted price for early registrants
  • Set quantity limits or time-based availability
  • Creates urgency and drives early sales

VIP or Premium

  • Enhanced experience with extra benefits
  • Higher price point
  • Limited availability
  • Could include:
    • Priority seating
    • Meet and greet with speakers
    • Exclusive networking opportunities
    • Premium swag or materials

Group Tickets

  • Discounted rate for bulk purchases
  • Perfect for corporate teams
  • Set minimum purchase quantity

Student/Senior Discounts

  • Reduced pricing for specific demographics
  • Require verification
  • Make events more accessible

Dynamic Pricing

Adjust prices based on time or demand:

  • Tiered Release: Increase price as event approaches
  • Time-Based: Early bird → Regular → Late registration
  • Quantity-Based: Price increases after certain number sold
  • Demand Pricing: Adjust based on registration velocity

Payment Processing

Beet handles all payment processing securely:

  • Accepted Payment Methods: Credit cards, debit cards, digital wallets
  • Currency Support: Support for multiple currencies
  • Instant Confirmation: Attendees receive immediate confirmation
  • Secure Transactions: PCI-compliant payment processing

Transaction Fees

Understand the fee structure:

  • Platform fee: 2.5% + $0.50 per ticket
  • Payment processing: Standard credit card rates
  • Free events: No fees charged

You can choose to:

  • Absorb fees in your ticket price
  • Pass fees on to attendees at checkout

Discount Codes

Create promotional codes to drive registrations:

Types of Discounts:

  • Percentage Off: 20% off ticket price
  • Fixed Amount: $10 off admission
  • Free Admission: 100% discount code

Discount Code Settings:

  • Set usage limits (total or per user)
  • Set expiration dates
  • Track redemptions
  • Code case sensitivity

Common use cases:

  • Partner promotions
  • Sponsor codes
  • Newsletter subscriber rewards
  • Social media campaigns

Refund Policies

Set clear refund policies to protect both you and your attendees:

  • Full Refunds: Up to X days before event
  • Partial Refunds: Within X days of event
  • No Refunds: Non-refundable tickets
  • Transfer Policy: Allow or restrict ticket transfers

Make sure to clearly communicate your refund policy on the event page.

Revenue Tracking

Monitor your ticket sales in real-time:

  • Total revenue and net income
  • Sales by ticket type
  • Revenue over time graphs
  • Discount code performance
  • Projected final revenue

Tax and Compliance

Beet helps you stay compliant:

  • Automatic tax calculation where applicable
  • Receipts sent to all purchasers
  • Revenue reports for accounting
  • VAT/GST support for international events

Always consult with a tax professional for your specific situation.

Payout Schedule

Receive your event revenue:

  • Payouts processed within 3-5 business days after event
  • Direct deposit to your bank account
  • Detailed payout statements
  • Track all transactions in your dashboard

For high-volume events, contact our sales team for custom payout arrangements.