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Understanding Event Analytics

Track your event's performance with detailed analytics and insights to make data-driven decisions.

Beet provides comprehensive analytics to help you understand your event's performance and make informed decisions for future events.

Dashboard Overview

Your analytics dashboard gives you a snapshot of key metrics:

  • Total Registrations: Current attendee count
  • Revenue: Total ticket sales
  • Conversion Rate: Visitors to registrations
  • Peak Registration Times: When people are signing up
  • Geographic Distribution: Where attendees are coming from

Access your dashboard from Manage Event → Analytics.

Registration Analytics

Deep dive into your registration data:

Registration Over Time

Track how registrations accumulate:

  • Daily registration counts
  • Cumulative total graph
  • Compare to previous events
  • Identify trends and patterns
  • Peak registration periods

Use this data to:

  • Time your marketing efforts
  • Predict final attendance
  • Adjust pricing strategies
  • Plan reminder campaigns

Registration Sources

See where your attendees are coming from:

  • Direct Traffic: Typed URL or bookmarks
  • Social Media: Facebook, Twitter, LinkedIn, Instagram
  • Email Campaigns: Newsletter and email marketing
  • Referrals: Other websites linking to your event
  • Search Engines: Google, Bing searches
  • Paid Ads: Google Ads, Facebook Ads

UTM Tracking

Add UTM parameters to track specific campaigns:

https://help.gobeet.app/your-event?utm_source=newsletter&utm_medium=email&utm_campaign=launch

View performance by:

  • Source (newsletter, social, etc.)
  • Medium (email, social, cpc)
  • Campaign (spring-launch, early-bird)

Ticket Analytics

Understand your ticket sales:

Sales by Ticket Type

Compare performance across tiers:

  • Number sold per type
  • Revenue per type
  • Average price paid
  • Sell-through rate
  • Time to sell out

Pricing Performance

Evaluate your pricing strategy:

  • Early bird conversion rate
  • VIP upgrade rate
  • Discount code usage
  • Price sensitivity analysis
  • Revenue optimization suggestions

Revenue Forecasting

Project your final revenue:

  • Current pace vs. goals
  • Historical comparisons
  • Seasonal adjustments
  • Predicted final numbers

Audience Analytics

Learn about your attendees:

Demographics

Understand who's attending:

  • Age groups (if collected)
  • Professional roles
  • Company sizes
  • Industries represented
  • Experience levels

Geographic Data

See where attendees are based:

  • Interactive Map: Visual representation
  • City Breakdown: Top cities
  • Country Distribution: International reach
  • Travel Distance: How far they're coming
  • Time Zones: For virtual events

This helps with:

  • Planning future event locations
  • Scheduling for time zones
  • Targeting marketing efforts
  • Understanding your market reach

Engagement Metrics

Measure attendee engagement:

Email Open Rates

Track communication effectiveness:

  • Confirmation emails
  • Reminder emails
  • Update announcements
  • Post-event follow-ups

Industry benchmarks:

  • Confirmation: 70-80% open rate
  • Reminders: 50-60% open rate
  • Updates: 40-50% open rate

See what interests attendees:

  • Event page sections viewed
  • Sponsor links clicked
  • Resource downloads
  • Social media shares
  • Venue directions accessed

Event Page Analytics

Understand visitor behavior:

  • Page Views: Total visits to your event page
  • Unique Visitors: Individual people
  • Bounce Rate: Visitors who leave immediately
  • Time on Page: How long people spend
  • Device Breakdown: Desktop vs. mobile
  • Browser Types: Chrome, Safari, etc.

Conversion Funnel

Track the registration journey:

  1. Event Page View → 100% of visitors
  2. Registration Started → 60-70%
  3. Information Completed → 80-90%
  4. Payment Entered → 70-80%
  5. Registration Completed → 90-95%

Identify drop-off points and optimize accordingly.

Check-In Analytics

For in-person events:

  • Check-In Rate: % of registered who attended
  • Check-In Times: When people arrived
  • No-Shows: Who didn't attend
  • Wait Times: Queue analytics
  • Peak Arrival Times: Entry flow management

Typical check-in rates:

  • Free events: 60-70%
  • Paid events: 85-95%
  • Corporate events: 90-95%

Marketing Performance

Evaluate your promotional efforts:

Campaign ROI

Calculate return on investment:

  • Ad spend vs. ticket revenue
  • Cost per registration
  • Customer acquisition cost
  • Lifetime value predictions

Social Media Impact

Track social performance:

  • Shares: How many times shared
  • Impressions: Potential reach
  • Engagement: Likes, comments, retweets
  • Referral Traffic: Clicks from social
  • Conversion by Platform: Which socials convert best

Email Marketing

Measure email campaign success:

  • List growth rate
  • Open rates by campaign
  • Click-through rates
  • Unsubscribe rates
  • Revenue per email sent

Comparative Analytics

Compare performance across events:

Event Comparison

Benchmark against past events:

  • Registration velocity
  • Revenue performance
  • Conversion rates
  • Attendance rates
  • Engagement metrics

Industry Benchmarks

See how you compare to similar events:

  • Average registration rates
  • Typical pricing ranges
  • Standard no-show rates
  • Expected conversion rates

Available for select event types and industries.

Real-Time Analytics

Monitor your event as it happens:

  • Live registration counter
  • Current revenue tracker
  • Active users on event page
  • Real-time map of registrations
  • Instant notifications for milestones

Great for:

  • Launch day monitoring
  • Last-minute adjustments
  • Team coordination
  • Social media updates

Custom Reports

Create reports for stakeholders:

Report Builder

Customize your reports:

  • Select date ranges
  • Choose metrics to include
  • Add charts and graphs
  • Export as PDF or CSV
  • Schedule automatic delivery

Report Templates

Pre-built reports for common needs:

  • Executive Summary: High-level overview
  • Financial Report: Revenue and costs
  • Marketing Report: Campaign performance
  • Attendance Report: Registration and check-in data
  • Post-Event Report: Complete event analysis

Data Export

Export your data for further analysis:

  • CSV Export: Import to Excel or Google Sheets
  • JSON Export: For developers
  • PDF Reports: Print-ready documents
  • API Access: Programmatic data retrieval

Common exports:

  • Complete attendee list
  • Transaction history
  • Email analytics
  • Traffic sources
  • Check-in records

Insights and Recommendations

AI-powered suggestions:

Beet analyzes your data to provide:

  • Pricing optimization tips
  • Best times to send reminders
  • Marketing channel recommendations
  • Capacity predictions
  • Risk alerts (low sales pace)

Privacy and Compliance

Your data is protected:

  • GDPR Compliant: European privacy standards
  • CCPA Compliant: California privacy law
  • Data Encryption: Secure storage
  • Anonymized Reporting: Aggregate data only
  • Data Retention: Control how long data is stored

Attendees can request:

  • Data access
  • Data deletion
  • Opt-out of analytics

Using Analytics to Improve

Apply insights to future events:

  1. Review Past Performance: Learn from previous events
  2. Set Benchmarks: Establish goals based on data
  3. Test and Iterate: Try different strategies
  4. Monitor Progress: Track improvements
  5. Share Insights: Align team on learnings

Data-driven event planning leads to better outcomes and higher attendee satisfaction.